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The Importance of Surprising the Audience
We focus a lot on expectations: Brands need to live up to them. True enough. But there’s another side to that equation. If lots of brands have similar expectations and everyone is living up to...
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“Radio” is not a Brand
When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an impossible battle for this reason: “Radio” is not a brand....
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7 Reasons Why Your DJ Blog is a Waste of Time
Does your radio station have a batch of DJ blogs? Here are 7 reasons why they may be a waste of time, effort, energy, and resources – especially on music-oriented stations: 1. A blog requires a strong...
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Here’s What Radio Will Learn from This Week’s Republican Debates
So all the leading (and not so leading) Republican presidential contenders will be stretched across two stages at the end of this week in the first official debate of the election season. So what can...
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How To Be Their Favorite Radio Station
From Nielsen (via All Access): Americans spend 87% of their AM/FM radio listening tuning into their three favorite stations (based on the amount of time spent with each). What’s more interesting is...
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